The Big One

Name: The Big One
Director: Michael Moore
Genre: Documentary
Released: 1997-09-06
Rating: 6.8

September 6, 1997· 1h 31m

Documentary

Directed by

Michael Moore

Cast

Michael Moore Jim Czarnecki Elaine Bly Brian Danitz Richard Jewell Bill Clinton +19 more ↓

Cinemagraphs Score6.8

The Big One is an investigative documentary from director Michael Moore who goes around the country asking why big American corporations produce their product abroad where labor is cheaper while so many Americans are unemployed, losing their jobs, and would happily be hired by such companies as Nike.

Critics Sentiment

Critics6.8

No audience data yet —

1 — Hated it5 — Neutral10 — Masterpiece

Critics

8+ Great

6-8 Good

<6 Poor

15 reviews·Last updated 28d ago

Peak Moment

Moore meets with Nike CEO Phil Knight about factory conditions

8.5at 1h 21m

Lowest Moment

Moore examines the lack of political choices in Clinton-Dole election

5.8at 1h 14m

Biggest Swing

Sharp rise from the unfocused political commentary to the highly praised Nike CEO confrontation that serves as the film's climax

The Big One follows an uneven but generally positive trajectory, building from Moore's engaging but sometimes scattered book tour observations to more focused corporate confrontations. The film peaks with the Nike CEO meeting that critics universally praised, while suffering from less structured segments that felt more like entertainment than serious political discourse. Overall, reviewers appreciated Moore's humor and ability to expose corporate hypocrisy, though many criticized the lack of concrete solutions.

15 reviews analyzed|Sources: Critic_blog, Imdb