

It
A flapper shopgirl woos her rich boss with animal magnetism -- the captivating personal quality otherwise known as "it."
Critics Sentiment
Monty crashes the yacht, Betty Lou saves Adela, and she reconciles with Cyrus on the anchor
Cyrus misunderstands the baby situation and offers Betty Lou an arrangement without marriage
The film drops from the charming Coney Island date high (8.2) into the misunderstanding and humiliation of Cyrus's arrangement offer (5.8), a swing of 2.4 points driven by the plot's most dramatically awkward and tonally abrupt reversal.
Audience sentiment for It (1927) follows a warm opening arc driven by Clara Bow's magnetic screen presence and the delightful Coney Island date, dips noticeably through the misunderstanding-and-rejection middle stretch that reviewers found dated and tonally uneven, then recovers strongly into a crowd-pleasing finale that multiple reviewers called one of the most satisfying endings of the era. The film's overall reception is shaped almost entirely by Bow herself, with reviewers consistently noting that her energy, wit, and expressive physicality elevate routine romantic comedy material into something genuinely memorable. The supporting work of William Austin as Monty provides a reliable secondary source of warmth and humor throughout.
Full cast

Clara Bow
Betty Lou Spence

Antonio Moreno
Cyrus Waltham Jr.

William Austin
Monty Montgomery

Priscilla Bonner
Molly

Jacqueline Gadsden
Adela Van Norman

Julia Swayne Gordon
Mrs. Van Norman

Elinor Glyn
Madame Elinor Glyn

Elmo Billings
Office Boy (uncredited)

Lloyd Corrigan
Yacht Cabin Boy (uncredited)
Cheryl Holt
Baby (uncredited)

Eleanor Lawson
First Welfare Worker (uncredited)

Rose Tapley
Second Welfare Worker (uncredited)

Dorothy Tree
Waltham Employee (uncredited)

Gary Cooper
Newspaper Reporter (uncredited)
Crew
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