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It
It

It

February 5, 1927· 1h 12m
Cinemagraphs Score7.0

A flapper shopgirl woos her rich boss with animal magnetism -- the captivating personal quality otherwise known as "it."

Critics Sentiment

Critics7.0
No audience data yet —
1 — Hated it5 — Neutral10 — Masterpiece
Critics
|
8+ Great
6-8 Good
<6 Poor
14 reviews·Last updated 20d ago
Peak Moment

Monty crashes the yacht, Betty Lou saves Adela, and she reconciles with Cyrus on the anchor

8.5at 1h 08m
Lowest Moment

Cyrus misunderstands the baby situation and offers Betty Lou an arrangement without marriage

5.8at 46m
Biggest Swing

The film drops from the charming Coney Island date high (8.2) into the misunderstanding and humiliation of Cyrus's arrangement offer (5.8), a swing of 2.4 points driven by the plot's most dramatically awkward and tonally abrupt reversal.

Audience sentiment for It (1927) follows a warm opening arc driven by Clara Bow's magnetic screen presence and the delightful Coney Island date, dips noticeably through the misunderstanding-and-rejection middle stretch that reviewers found dated and tonally uneven, then recovers strongly into a crowd-pleasing finale that multiple reviewers called one of the most satisfying endings of the era. The film's overall reception is shaped almost entirely by Bow herself, with reviewers consistently noting that her energy, wit, and expressive physicality elevate routine romantic comedy material into something genuinely memorable. The supporting work of William Austin as Monty provides a reliable secondary source of warmth and humor throughout.

14 reviews analyzed|Sources: Imdb
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15.510

Rate each story beat:

Betty Lou Spence first notices Cyrus Waltham Jr. at the department store
5.0
Hated itNeutralLoved it
Elinor Glyn appears as herself and defines It for Cyrus Waltham
5.0
Hated itNeutralLoved it
Monty notices Betty Lou and begins facilitating her pursuit of Cyrus
5.0
Hated itNeutralLoved it
Betty Lou slaps Cyrus and retreats to her flat after he tries to kiss her
5.0
Hated itNeutralLoved it
Welfare workers try to take Molly's baby and Betty Lou falsely claims it as hers
5.0
Hated itNeutralLoved it
Cyrus misunderstands the baby situation and offers Betty Lou an arrangement without marriage⬇ Lowest moment
5.0
Hated itNeutralLoved it
Cyrus proposes on the yacht and Betty Lou tells him she would rather marry his office boy
5.0
Hated itNeutralLoved it
Monty crashes the yacht, Betty Lou saves Adela, and she reconciles with Cyrus on the anchor⬆ Peak moment
5.0
Hated itNeutralLoved it

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